PLMA Announces the Spring 2010 Conference:

Demand Response: Reaching Potential 
April 29-30, 2010
Loews Beachfront Hotel, Santa Monica, CA

Peak Load Management Alliance, the not-for-profit association representing all facets of the Demand Response Industry, is pleased to present the latest in our series of industry-leading conferences in Santa Monica, CA on April 29-30, 2010.  This conference will present practical, usable information presented by experienced industry practitioners.

With the transformation of the electric utility industry being driven by Advanced Metering Infrastructure (AMI) and Smart Grid, demand response is becoming even more essential to the reliability of the electrical grid and is opening up new opportunities for customer involvement in assuring economical, reliable and high quality electrical service for all.
Organized by the leading experts of the demand response industry, this conference will present practical information that can be used immediately by those developing the Smart Grid and the utilities affected by it.  We have included presentations from all facets of the industry so you will gain insight into the thinking of utilities, customers, curtailment service providers, technology companies and more.

As the growth of renewable energy resources accelerates, the ability to deal with intermittent supply becomes even more important.  Demand Response is one of the tools that will enable our nation to reduce greenhouse gas emissions while still providing the most efficient, reliable supply of electricity in the world.

Join us in Santa Monica to find out what you need to plan and accomplish to see this happen.

Program sessions will include:

• Consumer Issues Related to Smart Grid and Peak Load Reduction
• Energy Storage, Demand Response and Renewable Energy
• Case Studies of Demand Response Programs presented by End-Users
• Customer Experience and Enlightenment: Lessons Learned from Other Industries
• Demand Response and the Smart Grid
• Demand Response Market Potential
• Innovative Pricing for Demand Response
  

Participants will include:

• Lisa Larroque Alexander,  Van Denburgh Consulting Group
• Kristen Brief, EnerNOC  
• Joe Bugica, Energy Connect
• Dan Dreiling, SRP (Invited)
• Karen Edge, Oracle
• Mike Gordon, CPower
• John Hernandez, PG&E
• Christine Hertzog, Smart Grid Library
• Joan Lasselle, Lasselle-Ramsay, Inc.
• Janice Lin, California Energy Storage Association
• Ross Malme, Schneider Electric
• Mark Martinez, Southern California Edison
• Larry Oliva, Southern California Edison
• Judith Schwartz, To the Point
• Paul Tyno, Energy Curtailment Specialists
• Dan Violette, Navigant Consulting
• Peter Weigand, Skipping Stone
• Greg Wikler, Global Energy Partners
• Vicki Wood, SMUD

PLMA conferences are noted for the terrific networking opportunities as well as knowledgeable presenters dealing with the latest issues.  We have found that our programs enrich both experienced practitioners and neophytes.  Join us in April in Santa Monica for this outstanding event.
To register, click here

Hotel

Loews Santa Monica Beach Hotel is a beachfront resort overlooking the Pacific Ocean from the Santa Monica section of West Los Angeles. As the premier choice of four-diamond luxury hotels in Los Angeles, Loews Santa Monica Beach Hotel caters to leisure, business and meeting guests with a soothing “home-away-from-home” feeling. Moments from the dramatic charm of Beverly Hills and steps from the surf, this Santa Monica hotel offers an exceptional setting:
• Located in Santa Monica Beach, overlooking the Pacific Ocean
• Around the corner from Santa Monica's Third Street Promenade
• Situated across the street from the iconic Santa Monica Pier
• Minutes from famed attractions of Venice Beach and Los Angeles

Call (310) 458-6700 prior to April 7, 2010 to reserve your room at the very special price of $210/night (regular rack rate is $325/night) for a single or double room.  After April 7, this special rate may not be available.  If you would like to lengthen your stay at this delightful oceanfront hotel, this rate will be available from April 25 – May 1, depending on availability.

Questions? Contact Elliot Boardman, Executive Director, PLMA, at (936) 271-5020 or eboardman@peaklma.com

 

Sponsorship and Exhibit Opportunities
For the first time PLMA is offering opportunities to sponsor events at the conference.  They are:
• Lunches (2)
• Breakfasts (2)
• Reception (1)
• Refreshment Breaks (4)
Also, non-members of PLMA are being offered the opportunity to have a tabletop exhibit during the breakfasts, lunches and cocktail reception.

For further information about sponsorship and/or tabletop exhibits, click here.