Practical Demand Response for a Complex Future
October 20-21, 2009
James Hotel, Chicago, IL

Peak Load Management Alliance, the not-for-profit association representing all facets of the Demand Response Industry, is pleased to present the latest in our series of industry-leading conferences in Chicago, Illinois on October 20-21, 2009. This conference will present practical, usable information presented by experienced industry practitioners.

With the transformation of the electric utility industry being driven by Advanced Metering Infrastructure (AMI), demand response is becoming even more essential to the reliability of the electrical grid and is opening up new opportunities for customer involvement in assuring economical, reliable and high quality electrical service for all.

Organized by the leading experts of the demand response industry, this conference will present practical information that can be used immediately by those developing the Smart Grid and the utilities that will be affected by it. We have included presentations from all facets of the industry so you will gain insight into the thinking of utilities, customers, curtailment service providers, technology companies, ISO’s and more.

With the growth of renewable energy resources, the ability to deal with intermittent supply becomes even more important. Demand Response is one of the tools that will enable our nation to reduce green house gas emissions while still providing the most efficient, reliable supply of electricity in the world.

Join us in Chicago to find out what you need to plan and accomplish to see this happen.

Agenda with links to pdf's of the presentations:

Tuesday, October 20, 2009

8:30 – 10:00 AM – Keynote Session, Moderator, Dick Preston, Chairman of PLMA and Senior Director, Alliances, Comverge

David Kathan, Senior Economist, Federal Energy Regulatory Commission
A National Assessment of Demand Response Potential
Kenneth G. Hurwitz, Partner, Haynes and Boone, LLP
A Contrarian View of Demand Response Markets and Programs

10:00 – 10:30 AM – Networking Break

10:30 AM – 12:00 Noon – Smart Grid and Demand Response, Moderator, Ross Malme, Director, Demand Business Group, Schneider Electric
Michael Cornicelli, , Executive Vice President, BOMA/Chicago
Mike Gordon, Chief Strategy Officer and Founder, CPower
Scott Hublou, Vice President, Business Development, EcoFactor

Noon – 1:30 PM – Lunch
Luncheon Speaker – Anne Pramaggiore, President of Commonwealth Edison
Demand Response and Smart Grid: The View from the Executive Suite

1:30 -3:00 PM – Customer Views of Demand Response, Moderator, Kristin Brief, Senior Marketing Manager, EnerNOC
In this session, three large electricity consumers (industrial and commercial) will discuss what factors convinced them to participate in demand response programs and what they think of their participation today.
Jeff White, Ford Motor Company
Sandra Ware, Limited Brands
Jim Delapena, General Mills.

3:00 – 3:30 PM – Networking Break

3:30 – 5:00 PM – The Interrelationship Between Demand Response and Renewable Energy, Moderator, Joe Bugica, VP, Product Management & Strategy, EnergyConnect
Greg Ewing, Business Development Manager, Good Company Associates,
Dan Violette, Principal, Summit Blue Consulting

5:30 – 7:00 PM – Reception featuring displays of the latest demand response technology

Wednesday, October 21, 2009

8:00 – 8:30 AM – Continental Breakfast

8:30 – 10:30 AM – Demand Response in ISO’s, Moderator, Paul Tyno, Executive Vice President, ECS
Pete Langbein, PJM
Mike Robinson, Midwest ISO
Robert Burke, ISO New England
Marie Pieniazek, Demand Response & Energy Consulting

10:30 – 11:00 AM – Networking Break

11:00 AM – 12:30 PM – The Utility View of AMI/DR, Moderator, Mark Martinez, Manager, DR Program Development, Southern California Edison
Doug Ziemnick, Marketing Program Manager, Strategic Marketing, Detroit Edison
Ed West, Director, Information Services, Dairyland Power Cooperative
Anthony Star, Director of Policy and Evaluation, CNT Energy

12:30 – 2:00 PM – Lunch

2:00 – 4:00 PM – Marketing Demand Response in Mass Markets, Moderator, Dave Hyland, Executive Sales Manager, Comverge Lisa Cavalieri, National Marketing Manger, Honeywell
Pravin Bhagat, Senior Director of Marketing, Comverge
Roger Gray (invited), Vice President, Sales & Marketing, GoodCents Solutions
Jon Nickerson, Ecology & Environment

PLMA conferences are noted for the terrific networking opportunities as well as knowledgeable presenters dealing with the latest issues. We have found that our programs enrich both experienced practitioners and neophytes. Join us in October in Chicago for this outstanding event.

To register, click here

Hotel:
The James Chicago Downtown Luxury Boutique Hotel
The James Chicago, representing the very best of what Chicago downtown hotels have to offer, delivers an artful blend of hand-crafted design, seamlessly intuitive service and personalized comfort. Located on Ontario Avenue, right off the Magnificent Mile, The James Hotel is just minutes away from Chicago’s world renowned shopping, dining and nightlife destinations, as well as its celebrated cultural institutions like Navy Pier and The John Hancock Center.

We have negotiated the very special rate of $195/night, single or double. To take advantage of the rate, please (877) JAMES-55 and tell them you are attending the PLMA Conference. These rates are only offered until September 18, 2009 so act now to assure your reservation at this rate.

Register now as space is limited.

Questions? Contact Elliot Boardman, executive director, PLMA, at (936) 271-5020 or eboardman@peaklma.com